Why Ocean Visibility Still Breaks at Drayage Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

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Everything is Logistics

Why Ocean Visibility Still Breaks at Drayage

April 02, 2026 • Blythe (Brumleve) Milligan

0:00 | 29:55

A 3PL moving 5,000 containers a year can bleed about $120,000 in avoidable detention and demurrage. Tyler Hughes says the fix is not another pretty dashboard. It is cleaner data, better reconciliation, and fewer blind spots when the container hits drayage.

In this episode

Why ocean visibility still breaks even when everyone says they have data
How Vizion cleans carrier, vessel, terminal, rail, and truck events into something usable
Why standards matter less than the ugly backend work of mapping bad source data
The real cost of dirty ETA data, including avoidable detention and demurrage
What Tyler sees in the 2026 container trade outlook, from China to Southeast Asia
Why drayage is still the biggest black box in end-to-end visibility
How predictive ETA helps teams move from reactive updates to proactive planning

Watch the episode on YouTube

Links

Learn more about Vizion: https://www.vizionapi.com/
Follow Tyler Hughes on LinkedIn: https://www.linkedin.com/in/tylerlh/

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