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Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.

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Everything is Logistics

How Freight Companies Should Treat SEO in 2022

January 03, 2022 • Blythe Brumleve

The holidays are a time where most office work slows down–rightfully so.

But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth.

One of those strategies is SEO—also known as search engine optimization.

It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime and will likely get them nowhere except for a wasted budget.

In this episode, I’m going to break down how freight companies should be using SEO in 2022 and beyond.

Because while SEO shouldn’t be your ONLY strategy. It can have a lot of upside for years to come—as long as you’re not letting any of those gurus fill your head with empty promises of tactics that worked a decade ago.

Links from the show:

SEO misconceptions from Ahrefs CMO Twitter Thread

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