Organize Your Content Marketing With the KLT Method Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

132k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

All Episodes

Everything is Logistics

Organize Your Content Marketing With the KLT Method

December 14, 2021

Do you struggle with what to post and why?

Maybe this framework can help…

The KLT method is a content marketing framework to take big ideas and turn them into an actionable plan.

How does the concept work?

Think about how often you post, what you post, and what category it would fall into these:

70% of your content is Knowledge
20% of your content is about what your brand Likes and what Life is like
10% is about Trust (AKA vulnerability)

This gives your audience a good idea of the insights they can expect:

to learn from you
what makes you tick
how you've learned the insights you're about to teach or help them with

By using the KLT method it will help shape your storytelling into something that’s useful for your customers while also showing off how you and your company are different.

Keep in mind this is a framework for channeling ideas and putting those ideas into buckets of action for your social, email, etc…It can even help with your website copy.

I break down the reasoning for this formula and framework into today's episode to explain it a little more.

Hope this all helps to organize those thoughts!

Check out these shows next:

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.