Digital Dispatch Podcast

Sustainable Packaging and The Power of Educating a Niche Audience

November 16, 2021
Digital Dispatch Podcast
Sustainable Packaging and The Power of Educating a Niche Audience
Show Notes

The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. 

That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic:

sustainable packaging

He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging. 

It’s wild right?!

Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience. 


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