Sustainable Packaging and The Power of Educating a Niche Audience Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.

126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

All Episodes

Everything is Logistics

Sustainable Packaging and The Power of Educating a Niche Audience

November 16, 2021

The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn.

That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic:

sustainable packaging

He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging.

It’s wild right?!

Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience.

Connect with Corey on Tiktok, YouTube, and Linkedin
Visit Cory’s website and follow his podcast

Listen to these shows next to get started with customer research:

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.