Everything is Logistics

Sustainable Packaging and The Power of Educating a Niche Audience

The fun thing about doing a show in supply chain is the more you learn--the more you realize how much more there is still left to learn. 

That’s a lesson I was recently reminded of because of my next guest--whom I found on Tiktok educating his audience about a very specific topic:

sustainable packaging

He’s amassed more than 73 THOUSAND FOLLOWERS…..talking about sustainable packaging. 

It’s wild right?!

Today’s episode has our guest, Cory Connors of Landsberg Orora, teaching us a valuable lesson that no matter how niche your topic is, if you make it educational or entertaining, you can develop an audience. 


Listen to these shows next to get started with customer research:

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.


Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.


CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.


Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

People on this episode

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.