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Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

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Everything is Logistics

Annual 3PL Study reveals how brokers can differentiate from their competitors

November 02, 2021 • Blythe Brumleve

We’ve talked about the importance of research and knowing your customer’s pain points.

Yet some companies, especially 3PLs, don’t see the value in marketing because they feel like “everyone is just selling the same thing we are.”

Well in a new 3PL study just released, we’ve got some key findings that will help you to differentiate yourself from your competitors based on what shippers really want.

Download 2022 Annual 3PL Study

Check out these shows next:

The Important Role of Marketing Operations
How to Conduct Subject Matter Interviews
How To Get Started with Customer Research:

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