Everything is Logistics
A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.
Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.
126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Everything is Logistics
Creating Buyer Personas That Don't Suck With Adrienne Barnes
How do we start with great marketing?
That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life.
But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.
Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot better
She’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans.
Show Links:
- Follow Adrienne Barnes on Twitter and Linkedin
- Check out Adrienne’s Best Buyer Personas’ website
Listen to these shows next:
- The Role of a Marketing Architect with Amanda Natividad
- How to Make Customer Interviews Your Secret Marketing Weapon
Let's connect:
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
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THANK YOU TO OUR SPONSORS!
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