Creating Buyer Personas That Don't Suck With Adrienne Barnes Artwork

Everything is Logistics

Everything is Logistics is a show for the freight-curious, the supply chain nerds, and the people who know “it’s complicated” is usually where the best story starts.

Hosted by Blythe Brumleve Milligan, the show explores how your favorite stuff, food, freight, and people move from point A to B, and why those systems matter more than most people realize.

Topics include freight, logistics, transportation, maritime, warehousing, intermodal, trucking, logistics technology, and the attention economy.

With more than 132k downloads and ranked in the top 5% of podcasts across all industries, Everything is Logistics helps you stay curious and become a sharper thinker in freight.

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Everything is Logistics

Creating Buyer Personas That Don't Suck With Adrienne Barnes

October 11, 2021 • Blythe Brumleve

0:00 | 27:30

How do we start with great marketing?

That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life.

But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.

Which is why bringing in our next guest is so timely….If you haven't started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot better

She’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process---and will absolutely help to shape those 2022 marketing plans.

Show Links:

Follow Adrienne Barnes on Twitter and Linkedin
Check out Adrienne’s Best Buyer Personas’ website

Listen to these shows next:

Let's connect:

Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

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