Everything is Logistics
A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.
Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.
126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Everything is Logistics
5 Steps to Embracing the Marketing Dark Side
A wise little green puppet once said, “the fear of loss is a path to the dark side.”
But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?
That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy.
Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel.
And we should embrace it.
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Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
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