5 Steps to Embracing the Marketing Dark Side Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

132k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

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Everything is Logistics

5 Steps to Embracing the Marketing Dark Side

August 20, 2021

A wise little green puppet once said, “the fear of loss is a path to the dark side.”

But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?

That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy.

Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel.

And we should embrace it.

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