We’ve all been there--we’ve generated a report from a martech tool that makes us look GOOD by showing how many likes and comments the latest Instagram or Linkedin post got.
And for a while, the novelty did matter. But as marketing has evolved and buying habits have changed, our education of what modern marketing is should evolve with it.
Because with shrinking marketing budgets and the pressure from the C-suite, it’s never been more important for marketers to know what’s driving revenue but to also be able to explain efforts in a way the C-suite understands.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.