Creating the Aha Moments In Your Marketing Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

132k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

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Everything is Logistics

Creating the Aha Moments In Your Marketing

June 08, 2021 • Blythe Brumleve

CMO and CXO of Loadsure Meshach Weber is on today’s episode breaking down the psychological reasons behind our why in marketing. After spending more than a decade in freight tech, Meshach dives into how he started up the variety show ‘Third Thursday’ and why nurturing a community is so vital—all based on the science behind why we buy.

I really enjoyed this convo with Meshach because he’s one of the rare brilliant minds in freight marketing and just listening to how tackles a challenge from an analytical and a creative perspective is fascinating to dive into.

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