Digital Dispatch Podcast

Why You Should Stop Worrying About Vanity Marketing Numbers

May 26, 2021 Blythe Brumleve
Digital Dispatch Podcast
Why You Should Stop Worrying About Vanity Marketing Numbers
Chapters
Digital Dispatch Podcast
Why You Should Stop Worrying About Vanity Marketing Numbers
May 26, 2021
Blythe Brumleve

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?

This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Where to Find Digital Dispatch & Blythe:  


Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 



Show Notes

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?

This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Where to Find Digital Dispatch & Blythe:  


Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.