Everything is Logistics

Why You Should Stop Worrying About Vanity Marketing Numbers

May 26, 2021 Blythe Brumleve
Everything is Logistics
Why You Should Stop Worrying About Vanity Marketing Numbers
Show Notes

Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics?

This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. 


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