Everything is Logistics
A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.
Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.
126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Everything is Logistics
How To Make Customer Interviews Your Secret Marketing Weapon
Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”
That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow.
I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets to where her customers *want* to become in life by conducting customer-centric interviews.
Using her insight, all of us can start to gain more clarity on what our customers truly want.
Links from the show:
- Customer Clarity Call Sheets
- Katelyn's company Customer Camp
- Katelyn's Twitter
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Where to Find Digital Dispatch & Blythe:
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