Digital Dispatch Podcast

How To Make Customer Interviews Your Secret Marketing Weapon

May 24, 2021 Blythe Brumleve
Digital Dispatch Podcast
How To Make Customer Interviews Your Secret Marketing Weapon
Chapters
Digital Dispatch Podcast
How To Make Customer Interviews Your Secret Marketing Weapon
May 24, 2021
Blythe Brumleve

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  

That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. 

I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. 

Using her insight, all of us can start to gain more clarity on what our customers truly want. 

Links from the show: 


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Where to Find Digital Dispatch & Blythe:  


Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 

Show Notes

Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.”  

That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. 

I got a chance to talk to Katelyn, owner of CustomerCamp.co about how she gets to where her customers *want* to become in life by conducting customer-centric interviews. 

Using her insight, all of us can start to gain more clarity on what our customers truly want. 

Links from the show: 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Where to Find Digital Dispatch & Blythe:  


Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.