Everything is Logistics

Pitfalls and Perks of Working With Trucking Influencers

May 17, 2021 Blythe Brumleve
Everything is Logistics
Pitfalls and Perks of Working With Trucking Influencers
Show Notes

Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. 

So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more.

Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/unquote word “influencer” has always been around and driven decisions we make. 

Therefore in this show, I’m pulling two interviews we recently conducted on Cyberly where I got to interview Tom Authenthaler of The Influence Marketer to discuss how businesses can start with influencer marketing. And then we’ve got Wanye Cragg who’s been sharing his experiences on the road as a trucking influencer for years. 


Show Links: 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Where to Find Digital Dispatch & Blythe:  

Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 



---------------------------------------------

THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you


Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.