Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.

126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

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Everything is Logistics

Marketing vs. Sales in Freight

March 29, 2021 • Blythe Brumleve

It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience.

SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization.

What you’ll learn in this episode:

Trusting the marketing department to be effective short term and long term
Why sales teams should get into the content game
Outdated strategies that gotta go
Favorite (and least favorite) marketing tactics
How Google gets more credit than it deserves

Links from the show:

Kyle’s previous appearance on the pod plus a link to his own podcast, Real Sales.
The Ladies Leadership Coalition has launched~read all about my involvement and what we hope to achieve here. Be sure to also follow the group on Linkedin!
The Digital Dispatch pod was recently ranked #11 out of FeedSpot’s Top 30 Freight Podcasts.
Host Blythe Brumleve was named as “Top 7 Inspiring B2B Women to Follow on LinkedIn”
Watch the first Cyberly episode on YouTube

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