Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.
In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.
In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.
What You'll Learn In This Episode:
Where to Find Aaron's Work:
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Where to Find Digital Dispatch & Blythe:
Freight School Playbook Courses:
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