Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.
In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.
In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.
What You'll Learn In This Episode:
Where to Find Aaron's Work:
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Where to Find Digital Dispatch & Blythe:
Freight School Playbook Courses:
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.
In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.
In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.
What You'll Learn In This Episode:
Where to Find Aaron's Work:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
Freight School Playbook Courses:
Got something to say?
Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.