Aaron Dunn On The Real ROI of Podcasting in Trucking Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

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Everything is Logistics

Aaron Dunn On The Real ROI of Podcasting in Trucking

February 15, 2021 • Blythe Brumleve

Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.

In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.

In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.

What You'll Learn In This Episode:

Balancing industry talk and watercooler conversations in your marketing
Aaron's experience as a podcaster before he joined PDQ America
Avoiding the pre-post purgatory of publishing new content
How the Trucking for Millennials podcast got started
How podcasting has affected the company's operations and elevated their internal staff
The power of the internet and how it can help sales with their research
Things Aaron hates: Linkedin post tagging, messenger bots

Where to Find Aaron's Work:

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Where to Find Digital Dispatch & Blythe:

Freight School Playbook Courses:

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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