Aaron Dunn On The Real ROI of Podcasting in Trucking Artwork

Everything is Logistics

Everything is Logistics is a show for the freight-curious, the supply chain nerds, and the people who know “it’s complicated” is usually where the best story starts.

Hosted by Blythe Brumleve Milligan, the show explores how your favorite stuff, food, freight, and people move from point A to B, and why those systems matter more than most people realize.

Topics include freight, logistics, transportation, maritime, warehousing, intermodal, trucking, logistics technology, and the attention economy.

With more than 132k downloads and ranked in the top 5% of podcasts across all industries, Everything is Logistics helps you stay curious and become a sharper thinker in freight.

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Everything is Logistics

Aaron Dunn On The Real ROI of Podcasting in Trucking

February 15, 2021 • Blythe Brumleve

0:00 | 1:05:35

Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.

In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.

In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.

What You'll Learn In This Episode:

Balancing industry talk and watercooler conversations in your marketing
Aaron's experience as a podcaster before he joined PDQ America
Avoiding the pre-post purgatory of publishing new content
How the Trucking for Millennials podcast got started
How podcasting has affected the company's operations and elevated their internal staff
The power of the internet and how it can help sales with their research
Things Aaron hates: Linkedin post tagging, messenger bots

Where to Find Aaron's Work:

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Where to Find Digital Dispatch & Blythe:

Freight School Playbook Courses:

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