Everything is Logistics

Aaron Dunn On The Real ROI of Podcasting in Trucking

Blythe Brumleve

Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.

In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.

In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.

What You'll Learn In This Episode:

  • Balancing industry talk and watercooler conversations in your marketing
  • Aaron's experience as a podcaster before he joined PDQ America
  • Avoiding the pre-post purgatory of publishing new content
  • How the Trucking for Millennials podcast got started
  • How podcasting has affected the company's operations and elevated their internal staff
  • The power of the internet and how it can help sales with their research
  • Things Aaron hates: Linkedin post tagging, messenger bots

Where to Find Aaron's Work:



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Where to Find Digital Dispatch & Blythe:  


Freight School Playbook Courses:

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.


Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.


CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.


Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

People on this episode

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.