Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

132k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.

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Everything is Logistics

18 - Don't Get Kicked Off Mailchimp

January 19, 2021 • Blythe Brumleve

Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you'll never actually get to it?

*feels seen*

Yeah--I'm right there with you. But it's that time of the year for prioritizing our new marketing efforts therefore consider this as your sign that email NEEDS to be at the top of that list.

Your website and email list are the only two pieces of digital real estate that you'll ever own so in this episode, let's break down some mistakes made by some of the bigger companies along with a funny story of how Kevin Hill got kicked off Mailchimp for some sneaky sending techniques. Hey, remember, as a digital marketer, if you're not experimenting, you're not trying.

Also listed in the show is a big request for the folks using the marketing and sales tools inside of a TMS. I'm looking for users who have tested out their TMS digital marketing and sales tools so if you fit that bill, fill out the podcast contact form on my website to tell me about your experience along with any tips (or cautions) you use the audience deserves to know.

Where to Find Digital Dispatch & Blythe:

Digital marketing courses for the logistics industry: Freight School Playbook

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