Everything is Logistics

17 - What Barstool Sports and Mr.Beast Can Teach Us About Content Marketing

Blythe Brumleve

Content marketing is always teaching us new tricks. 

This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. 

We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) his own burger chain. But the lessons learned in these two examples address four fears most businesses have before they start creating videos and podcasts. 

Those fears usually are: 

  • fear of failure
  • metrics they can’t prove
  • lack of talent
  • unnecessary quality standards

By using influences from outside of the logistics industry, we can start to empower our teams to ditch the marketing metrics that no longer work and experiment with new creative content posted to where their target audience is already hanging out.


Links from the show: 




Where to Find Digital Dispatch & Blythe:  


Digital marketing courses for the logistics industry:  Freight School Playbook 


Got something to say?

Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. 




Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.


Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.


CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.


Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

People on this episode

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.