The State of Logistics Podcasting with Joe Lynch

Blythe Brumleve welcomes Joe Lynch, host of The Logistics of Logistics podcast, to discuss the state of podcasting in the freight industry. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. They also discuss the challenges of starting and maintaining a podcast and offer tips for success. Overall, it's a lively conversation between two industry veterans who are passionate about sharing knowledge and creating engaging content for their audiences.

WHAT YOU'LL LEARN:

The listener will learn about the state of podcasting in the freight industry, Joe's career journey from the automotive industry to the logistics industry, and the challenges and benefits of podcasting as a marketing tool. They will also hear about the importance of building relationships and engagement in podcasting, the challenges of creating YouTube content, and the potential convergence between YouTube and podcasting.

LINKS:

• Connect with Joe Lynch on Linkedin
• Follow The Logistics of Logistics podcast

TIMESTAMPS:

[00:01:48] Joe's career background.

[00:03:51] Starting a successful blog.

[00:07:57] Podcasting during COVID lockdown.

[00:10:54] High Failure Rate of Podcasts.

[00:15:50] Picking podcast guests.

[00:17:09] Evergreen content strategy.

[00:23:14] Listener-funded podcasts.

[00:24:49] Sponsored content authenticity.

[00:28:39] How to make a bad podcast.

[00:32:45] Successful entrepreneurs from humble beginnings.

[00:36:05] Starting a Podcast.

[00:38:12] The challenges of podcasting.

[00:41:33] Collaborating with sponsors.

[00:47:46] Podcasting and YouTube convergence.

[00:48:23] Creating YouTube-friendly content.

[00:52:32] The future of TikTok.

[00:55:57] Trucking industry job improvement.

[01:00:11] Podcasting and community building.

[01:02:54] Warehousing company turnover.

---------------------------------------------

THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.


Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Maximize your website’s performance as a sales tool with Digital Dispatch’s website management.

Transcript

Blythe Brumleve: 0:00

LinkedIn presents welcome into another episode of everything is logistics a podcast for the thinkers in freight. I'm your host, Blythe Brumleve. And I'm happy to welcome in Joe Lynch. He is the host of the logistics of logistics podcast. And we're gonna be talking about the state of podcasting in freight. Drink every time I say the word logistics or podcast in this episode, because it's probably going to be a lot of you. Well, maybe don't don't drink every time we say that, because you might not make it to the end of the show. But, Joe, welcome in.

Joe Lynch: 0:37

Thank you so much. Blythe. I'm, I'm happy to be here. I'm always happy to catch up with you. We were talking before we hit record and I was You were saying that? Oh, my God, we're not going to have enough time if we don't start. blabbing.

Blythe Brumleve: 0:52

This has happened to me frequently this week where I start the conversation off and we just get going. And then all of a sudden, you realize you haven't hit record yet. And you've missed a lot of really good parts of the crime. I can't recreate it today.

Joe Lynch: 1:07

Yeah, you can't recreate it. Yeah, that's that. Well, anyway, I'm happy to be on your podcast. And I have listened to your podcast when you were doing over at Cyberly and your new one over here at everything is logistics. Well, thank

Blythe Brumleve: 1:19

you so much. I mean, obviously, I've been a longtime fan of yours. And you've been really, you know, for folks who may not know you've really been a pioneer in this space when it comes to this, you know, new word new ish, I guess to logistics medium, and that is podcasting. But before you got to podcasting, you actually spent quite a bit of time as a writer as also working in logistics. So for folks who may not be aware of your career background before podcasting, can you kind of give us an idea of that? Yep.

Joe Lynch: 1:48

So since I've been working a long time, I'll make a bullet point. So I started my career. At 19. I went to work for my dad's engineering business, and we were in Michigan Dearborn. And he did mostly automotive engineering, and I was a draftsman, God looked it up kids is like using it for the CAD systems came. And then I went eventually, my dad of the small company, he had heart attack, I end up working and running that company. So when my hair started going gray, and we ultimately closed that business, but I stayed in automotive engineering and product development. I got my degrees at night, and took like 19 years, I don't advise. And I stayed in automotive, kind of moving up through engineering. And then I was a program manager. I launched cars all over the world, China, Thailand, Europe, Mexico, and I traveled I had a good life. In 2008 2009, when all the automotive companies went bankrupt, I was doing work with Chrysler. I didn't work there. But I was a supplier and they went out of business. My since a Chrysler they went bankrupt, they didn't pay us. And I lost my job. I was at this little company that I was hoping to buy someday. And suddenly I found myself out of work. And at that time, I couldn't have bought myself a job in automotive, there was nothing to be gotten. And so I got recruited to this little logistics company and I went to work there. And it was great. I they had TMS they didn't there was off the shelf. I won't say who but it was great. And I'll say this, like, at that time 2010. As I'm showing potential customers that they looked at me like I was Steve Jobs, they were like waving people into the room. You should see this, what do you call this show? I go, I call it the transportation management system. But about that time, I also started writing the logistics of logistics as a blog. And my purpose was to get business. And what I quickly noticed is Yes, I have a successful blog, followed by my competition, other logistics people. This following I started the logistics of logistics group on LinkedIn, which now has like 215,000 people in it, but it was just a writing to gain some notoriety. I will also say this, like I can never forget what this felt like to be in an industry for many years in automotive, and all of a sudden be out and really unable to find a job. When I went to logistics, I took a huge pay cut and was little was a little company kind of a turnaround mode. I was the CEO Oh General Manager. Titles come cheap. But I learned a ton from the founder of that company. We grew that tripled the size, the company law was there. And I thought I'm never going back. I thought I'd be back to automotive after two years but I loved how entrepreneurial this space was. And I loved how how it was just wide open and By the way, there was also automotives very mature. Logistics was very immature. It's growing up now. But anyway, I started the podcast. Five years ago, at that time, I had left that little logistics company. And I was doing some consulting, I was helping. I was doing some digital marketing, like you kind of deal we've talked about that in the past and doing some digital marketing was doing some sales training. I also advise very large shippers on how to select a three PL. And right about that time, my right for COVID, my executive coach said, by that time, I've been podcasting, you know, two years, and she said, Why don't you make the podcast your main business? And I was like, because I don't make any money on it. About that, and how does that work? And she goes, we'll figure it out. And so I do have some sponsors, and then starting to get advertisers and I still still dabbling in little consulting. So that's my long blathering story. But I've learned so much, and I've enjoyed it so much over the last five years, really seriously over the last two or three years.

Blythe Brumleve: 6:12

And so it really it was just a recommendation from your coach to start the podcast that that was the big reason why you start I had

Joe Lynch: 6:18

started it, there was a guy I forgot his name. Now. He was a blogger in logistics. And by the way, he deleted his his name is George. He deleted his blog, blog. It got basically hacked. And he went and he invited me on his podcast, and he said, I'm doing a podcast for high school sports in Pennsylvania. We talked about it a lot. And then he cared more about that. And ultimately, he started doing really well on that. But I remember when he said, Would you be on my podcast to talk about logistics? I was like, George, what do you do? And like, we're bloggers, we don't, we're not doing that. And then I was like, you know, that was easier than writing an article. You know that life. It's a lot easier to hear blowhards like me talk then.

Blythe Brumleve: 7:04

Right? Yes. And you I love that you said that, you know, we're writers, we don't do podcast because I said the same thing about myself. I'm not in front of the camera, I'm a writer, I will be sure

Joe Lynch: 7:18

to at least you look good in front of the camera, like

Blythe Brumleve: 7:21

you do as well, too. And that's it. And I found

Joe Lynch: 7:24

a manifest. Somebody said to me, you look a lot younger in real in person in real life. And I was like, Yeah, but who sees me in real life? God Darn it.

Blythe Brumleve: 7:35

So that's well, you know, as we kind of So you started, you know, before COVID, because I think COVID was kind of the catalyst for a lot of different content marketers in logistics. And that's where you saw, you know, a lot of the networking that you know, at conferences, where all the conferences were virtual. And so everybody moved to remote. And so you saw this growth, extraordinary growth of just marketers going on LinkedIn, and you know, making live streams, and then turning those into podcast. And I was one of those folks included, I've been a podcaster since 2014. But I never logistics specific, until it was around. You know, 2019 is when I started the digital dispatch podcast, which is now everything is logistics. But what did you What did you make of that first, you know, sort of, I guess, six months of like, the COVID locked down and seeing all of these these people making content? What What were your initial thoughts?

Joe Lynch: 8:32

Well, I did know, just that a lot of them quit after they do it for a while. And I would also say, every once in a while, somebody will say, well, that other podcaster competes against you, but I never see it that way. I just see it as First off, I've said this about freightwaves. They're like, they're like the Beatles and the rest of us the rest of the British Invasion kind of falling on their coattails. They have long, wide coattails for us to ride. But they created a larger market, when somebody listens to your podcast, and they go, Okay, I listen, life and then hopefully they come over to mine or some others. There has to be a market for this. So the bigger the market, the better for everybody. And I would also say there was just some conversation. Dan, the driver on LinkedIn, it said something about what podcast should I be on? And he was saying, what are the stats show me the stats, and I was kind of making the I made the point that it's like a community that gets built in these and between other podcasters but between the audience and then also even if even if 1000 downloads a month is all you have, and you know those people and you start to build that relationship and that's what happens. relationships happen. Before we hit record. We're talking about manifest. We're talking about some other stuff. We could blathered on for an hour just just because have gotten to know each other through podcasts as you've been on my podcast a few times. So I don't know if I answered your question there. But I, what I made of it was good. Now I do know that some are not going to last. And that's fine. It is hard, harder than it seems to keep a podcast going. When I was still working on a lot of stuff. I struggled to get my podcasts out.

Blythe Brumleve: 10:24

Yeah, for sure. It's definitely a, you know, I think both of us are lucky in the sense that now it it pretty much is our full time focus. And so we are able to allocate that those that time and that resources, but we're really only able to allocate that time and resources through the support of advertising, sponsorship partners, things like that. That means that listeners, yes, and you can't get that unless you have those listeners unless you start somewhere unless you start building that community like you were talking about. And so I think it's something like 90% of all podcasts never make it past 10 episodes,

Joe Lynch: 10:59

I've heard the same thing. And by the way, there was just I listened to a local guys who used to be the rock and roll station DJs in the morning, kind of the morning su thing that doing they're always talks about a drone, Mike are the number one podcasters in Michigan, I listen to their podcast, I drove to work listening to them for many years, then they got old, older, I should say. And they they lost they but they were the number one in the Detroit area. They have a podcast, and they were just they were reading off about they can say this because they're podcasters, you can't do it. If you're on the radio. They were talking about some of the stats. And they said, the dumb money's coming out of this because we saw every celebrity get a podcast all of a sudden, and they don't have time they have other stuff going on. And they are content creators. And I will say also, they're used to the idea that I'm the star, I'm the star of the show. If you're interviewing somebody, and you think I'm the star of the show. So the interview with you life is secondary, that not necessarily going to make anybody happy. It's like not fun to listen to.

Blythe Brumleve: 12:04

Yeah, definitely, especially if you over the last few years, but just sort of the changing and sort of the I guess the the mainstream media, and how a lot of these reporters and broadcasters think they are the star of the show and that people will follow them for you know, their opinions. And it's like, well, maybe to an extent. But you're still the story is about the guests that's coming on the show, not necessarily about you. Yeah, I

Joe Lynch: 12:31

think I just try and keep that in mind because they have big mouth. But I always remind myself that you know, when somebody says, Oh, I literally like your podcast, I said, it's really my ability to find good people to come on my podcast. And early on. I was asking friends to come over on your on my podcast very early. And I remember it was still still using that squad cast like I use now not like you use, but I was using, I think ringer. And I remember I was have we have all these technical problems. And you said, you'd worked in TV and you said, Oh, trust me. This happens every day at TV. And I was like, Oh, I'm so embarrassed. But it was in the beginning. How do I get anyone to do this? But I was lucky. I was lucky. I wrote a million articles as you did. I already had a little bit of a following before I went on the podcast and I think that can't be underestimated to be able to say yes, I'm brought some people with me to the forum.

Blythe Brumleve: 13:32

This episode is brought to you by SPI logistics the premier freight agent and logistics network in North America. Are you currently building your freight brokerages book a business and feel that your capabilities are being limited due to lack of support and access to adequate technology? At SPI logistics we have the technology, the systems and the back office support to help you succeed. If you're looking to take control of your financial future and build your own business with the backing of one of the most successful logistics firms in North America, visit SPI three pl.com to learn more. And so you you spent some time you know writing of course not some time you spent a lot of time writing too much time and then you start building up your your your following on different social media channels. What now now, as you start the podcast, what sort of goes into your editorial and I guess distribution strategies? How are you? I guess picking the right guests to have on the show because that's a that's a challenging thing for me to do. So I would love to be able to hear and experiment with it.

Joe Lynch: 14:39

Well, I did not know the right thing to do in the beginning. After a while I started realizing LinkedIn is your best friend on this because I can look and see how big the company is. So I try not to talk to anybody when they're brand new because they're going to learn so much and good. There's also a good chance they're gonna go out of business. So I also think I want to talk to companies that are established that can say, here's what we do. Here's how we do it. So I'm looking somewhat for established companies. But I also will say, I see somebody doing really cool technology that I don't know anyone else doing. Or I want him on my podcast I want to do on my podcast you were just on. I've referenced it many times since you talked about connecting the digital dots. And I was like, we were both talking about LEED coverage. And Kara Brown. And I mentioned it I when I talked to her that you said, most companies don't connect their digital dots. So that was something I wasn't hearing from anyone else. And I thought, I don't care how big your company is, you have a great idea. But anyways, as far as how I pick I pick based on is it? Is it something I haven't talked about yet? That's interesting. Is it a big company, of course, if somebody from Maersk wants to be on your package, you're like, of course, it's the one of the largest companies in the world, they're gonna have some cool stuff to say. But so is the small guy who, who's got a brand new tech that no one's ever heard of. And you go, I would like to tell you get on when they're, when they're brand new, and they're still talk to you. Five years later, they might not take your call.

Blythe Brumleve: 16:19

Well, hopefully they will take your call if you are one of the first people exactly. You believe that platform. Right? So how do you. So I think, you know, for folks who create content that you kind of, eventually, especially when in podcasting, you kind of get to this fork in the road, and I faced it when I was in sports where either you're going to cover the evergreen topics, or you're going to cover the breaking news. It's very difficult to do both because I think you get addicted to those breaking news numbers. But to me, breaking news numbers just don't have the shelf life of evergreen conversations. And you know, I want to be able to have a discussion that is still applicable, you know, six months from now, how do you sort of, you know, determine what you're going to cover that? Is it either news, or is it no more evergreen? Or is it kind of both?

Joe Lynch: 17:08

I like, I like the Evergreen. And what you mean by that evergreen is I didn't do any. There's not one podcast I did called COVID. And people would say I would like to come on your podcast and talk about COVID. I was like, call freightwaves. They have a whole podcast about COVID. And God bless them. They can they've got 15 podcasts, they're always starting a new one ending an old one, right. And that's a good fit. They are a news. Among other things. They're a news company. I like the idea of stories. I think it's I think we all connect with stories. It's not necessarily a marketing strategy, but boy, it helps you and you go, I really I talked to Blythe and I love her story. I love her expertise, and I want to work with her. And we are irrational beings when I when I like your story, and I believe you can solve my problem because the way you described my problem. So when so to answer your question, I am much more about the the long term the Evergreen. I just I like it better.

Blythe Brumleve: 18:16

What about you know from from the lens of you know, distribution where all of these you know, social media has been around for a decade, but it feels like there's new strategies, there's new tools, there's all kinds of, you know, new platforms. How do you choose where to focus is to get the message out about the podcast? Yes,

Joe Lynch: 18:35

I've done a horrible job on this. So right now I don't have a tic tac and I you know, if I was to look it over Paulette, free caviar, he's got a great, great tic tac, I'm not on tic tac. I don't have Instagram yet. I will I'll get I'll probably get to Instagram. I don't know about tic tac. But I have not gone that way. And I gotta tell you, this is a weird thing. It kind of blew my mind. It might might not blow yours because you're more focused on the social media. But I heard a I heard Pat Flynn, who's kind of an influencer in the space. I think it was him. Say if you started a podcast, you should also think that you're going to that's, that'll be the foundation for your business. The YouTube videos are going to be a big part of it. So is the the content strategy for social media and a newsletter and I was like, and so I was like, well, that's so you could look right now and say I do the podcast. And the reason I do the podcast is so I can have a whole bunch of video clips. And some people will listen to the podcast itself. Others are just going to watch the five minute video clip. And so things have changed. I did not think anything about this when I started the podcast. Blyth when I did the first few first few years of podcast, there was no video, and I would be in a sweatshirt didn't shave, I was going to the gym or going for a walk. Now with video, you're like, oh, I have to worry about my background, I gotta still fix fix my background. That is a challenge. And also it's even if I get it right, I still have guests who aren't getting it right. So, but anyway, getting back to a video changed everything. And I do think how you distribute it is really big, and I've not done as good a job this year, I will improve on some of that stuff.

Blythe Brumleve: 20:26

I'm in the same boat as you and it feels like there's so many different components and you have to almost know that platform not almost you pretty much have to know that platform inside and out before you even start creating content there. And so I think that that's where I struggle with especially when it comes to YouTube because I do want to capitalize on you know, the short form video with YouTube shorts to the long form video. I think there's a lot of promise there. And but there also has to there's a time and a bandwidth issue that goes on with making a podcast I mean, oh, my God, I was just talking to you before we started recording that I you know, I'm talking to six people today. And it's you got to prep for all of them. You got to edit all of them. And then you have to add that additional layer of video on to it. I think video is great for recording. But I haven't cracked the YouTube nut yet. And that is I gotta tell you, it's a struggle.

Joe Lynch: 21:24

I gotta tell you if you go on YouTube right now you'll see our buddy Rommel, Watley truckin hustle podcast, I think he has over 100,000 subscribers on YouTube, he's done a fantastic job on video. And, by the way, I create a lot of videos, we put them up on YouTube, but we haven't cracked the SEO. And the thumbnails. And when I say cracked is basically focused on getting the right people on. And I'm actually doing that because I start to realize that's what some of my sponsors want. It's what my audience wants. And I throw this back out there. Like, every one of my podcast and every one of your podcasts, you have to make your audience happy, you have to bring them something that hopefully they get value from. And it's not entertainment, they want to learn something about the business. And then your sponsors, they are all looking your advertisers are all looking for favorable attention. And that's why I say it's a weird juggling act, you can't go full infomercial on it. And go, Yes, I just did a 30 minute advertisement. And my audience hates it. But that's okay. Because my advertiser likes it. And you said this to me years ago about news stations, I know you've worked in the news before that watch local news, they have sold their soul to advertisers in some cases.

Blythe Brumleve: 22:45

Yes. And I even like a local radio to that. It's all it's all driven by the advertiser model, which is really what you own the opposite. And it makes it really interesting to see some of these other platforms, you know, like a substack, or even like the there's a new show that I watched called breaking points. They're completely independently funded, by the way. And I think that's fascinating. I think that that could be a move in in my future is completely being listener funded. It's not the right choice right now. Because I feel like I'm still building but what are your thoughts on sort of that independent listener route?

Joe Lynch: 23:20

I? I definitely I respect that. I like that. I don't think it's for me, and the reason I think this is I think my I really like the idea of of helping companies kind of craft their message and getting it out there. That's but I don't think one paths to preclude the other. I also, I look at Jordan Peterson. I just saw this. Whether you like him or not, he's built this fantastic media empire, books and video. And he has a Patreon. Like, the dude is making hundreds of hundreds of 1000s of dollars a month and he has a Patreon. Hey, please support my channel. You're like, oh, okay, good for you, man. Like, an extra 30 grand is gonna help.

Blythe Brumleve: 24:09

ABBY Yeah, I guess it's just more of a you know, having different lines in the water. And, you know, the different revenue streams may be in case, you know, especially in his in his case where he could get shut down, I think yes, yeah.

Joe Lynch: 24:20

Yeah, anybody political can. I was at my mom's house. My mom had Drew Barrymore, Sean and I've always liked Drew Barrymore. And Drew, Barrymore was like, oh my god, I had such a great weekend, blah, blah, blah. I had some friends over. And we decided we're going to play some games, and I just bought this new game. And all of a sudden, the back of her background turns to this game and it turns into this infomercial. With Drew Barrymore talking about this game that she loved, but it's it felt like Drew you would have just been so much better off saying, Hey, I got a great new advertiser as opposed to Like taking us through this fraud. Like, I hate that. And I feel like that's so stupid. I and we all are. We all have sponsors, we have those people and I always say everybody is on my podcast, whether they're paid sponsor or not. I want them to get business I want they took time to help me with my content. My audience wanted to learn something from them, I want them to show up good. You probably get this to like everyone's like, you're not going to ask any, like, gotcha questions, you're like, why would I like what's in it for me? Like, not an investigative reporter? I'm not

Blythe Brumleve: 25:38

right. And that's i i Actually, I tweeted this out recently, because of a PR rep, who shall go unnamed, wanted me to send over a very detailed list of questions for the guests that was coming out their client that was coming on my show. And I said, No, I'm, you know, here's a brief overview. So I didn't say outright, no, I just said, here's an overview of the discussion. And she said, Okay, great. Can you send over the specific questions you're going to be asking? And I was like, This is not a dissertation. It's a conversation. And I think that that's where most folks get it wrong is they treat it like breaking news. They don't treat it like a conversation,

Joe Lynch: 26:15

you know, let me throw this out there to you. And perhaps you've seen the same thing I did. When I was a blogger, I was, I was still the General Manager and CEO of a logistics company. And I would put that in the bottom I said, you know, this is the way we do it, blah, blah, blah, I would kind of say I am the general manager, CEO of a logistics company. So I'm, I was not trying to imply that I'm a neutral third party. And then I started doing a lot of webinars on how to select a three PL. Was I honest and open about that? Yes. But I did also say I manage a three PL I'm so I'm in this business. Now. I did get some work that way. But what I felt happen a little bit in blogging is as soon as marketing heard, there's a blog. Can we get part of that? And then they started saying, hey, rather than that title, how about this title? And I use the term fluff and stuff. And I heard that from my friend Jody over at dat. She said fluff and stuff is what, what some marketers do, and all of a sudden it ends going from something that felt authentic and real to this jargon filled title. And then hey, rather than say this, how would you say this and all of a sudden it turns it salesy. The same thing I feel can happen to podcasts, you have sponsors, you have advertisers, but really coming on Super salesy super strong, doesn't help you. Yeah, I've said, I say it this way, you're already on the date. You don't, it's like you're here, you're here, you don't need to sell. And I've said this to you before we hit record. If, if, if, at the end of my podcast, the guest, my audience knows, likes and trusts my guests relates to them on some level, that's a huge win. If they also say, I see that person as the solution to the problem that I have. That's just when that's all when, and if and so, this is this is the medium that your personality can come through, your story can come through, and we connect with that.

Blythe Brumleve: 28:21

So how do you is that when you you get a guest on that comes on the show and they maybe get a little too salesy. How do you sort of navigate the, I guess the complexity of that conversation? Iowa,

Joe Lynch: 28:34

I always say that what, what, how to make a bad podcast and I've made plenty of bad podcasts, how to make a bad podcast is to be salesy. To be use a whole bunch of tech jargon, like everybody understands it, to be monotone, right? Those things are what? And by the way, the monotone thing, I kind of feel like we all match the host energy. So I've done podcasts with some like founders, like I can do it at seven o'clock at night and I was like, Yeah, you might be able to, but I will be I will be low energy, and then you'll match my energy and it'll suck. So anyway, how do I manage when somebody is overly salesy? I don't know that I necessarily do but I always say, if it's a conversation, like we're having now, I don't ever feel like the need to say, yeah, by the way, Blyth the logistics of logistics because Because whatever I say after that people go Oh, that guy's I don't like that guy. He's selling wheat in the West. That's like, fingernails on a chalkboard. When you hear somebody start selling your your your defenses go up, you're like, rather than door to door guys who would say so what's your name? Blythe. Oh, blight, that's great. I love that name. That's my mom's name or whatever. And then and then when they say something like life, can you See how this might be a value to you and your family? You go get out like we hate. And so I think

Blythe Brumleve: 30:09

we're just so as Americans, we're so conditioned to seeing commercials with everything, that we almost kind of ignore them. So I think, you know, when folks come on, and they, you know, to your point, they're too salesy, you're just immediately going to tune out the conversation, maybe switch to the show, so it's in the guests best interest to not be so pushy. And you know, just a traditional conversation setting.

Joe Lynch: 30:34

I think, what's also interesting, and I'm sure you have the same experience, when you have a guest who comes on. And there's a lot of founders, a lot of executives, innovators, who are very humble, and they have failed more times than they've succeeded. And they're happy to share those failures. And you go, Oh, this guy's real I, before he was on my podcast, I just thought this is the king of the universe. And he's made all this money, or she's made all this money. And then you get to talk to him. And I'm like, Oh, this I, oh, that company went out of business. I got fired. This happened, this happened. You go on, I relate, we all can relate to this. Where you can't relate to is the guy or the gal who, you know, at 19, I started a company and I never looked back and I I've killed it. But humility goes a long way. Being real goes a long way. I don't care how much how well you've done in your business. You know, we all go home to challenges at home, whatever they might be. And you got teenagers, you're never the boss. I

Blythe Brumleve: 31:38

wish my parents would definitely have agreed, you know, all those years ago when I was a teenager. Now, Joe, do you? Do you have a few favorite conversations that you've ever ever had?

Joe Lynch: 31:49

Oh, my God, I've really had. I've had so many and I'm not just saying this because on your show, I've referenced connecting the digital dots, which I had a conversation with you a few months ago. I love that. Recent ones. I haven't even published them yet. I did an interview with Ashley Thomas. She's a she's driver recruiting and they making a movie about her life. She was Oh, cool. Yeah, you have to have her on your podcast. She had this horrible, horrible upbringing when she was young. Now let her tell that story. She was great on my podcast just because she came from nowhere and made a really successful company. I just talked to Paul Jarrett. He's the founder of Bulu group, him and his wife out in Lincoln, Nebraska. And it's funny when I started talking to me said, I'm a proud product of the Shamrock trailer park in Lincoln, Nebraska. And he has killed it. The him and his wife have really done a great job over there. So those are I mean, published those ones yet, but I have I loved it interviewing oranges Lansky from flock freight. I've interviewed Andrew and Michael, from Laredo from emerge. I mean, those guys that they have kind of revolutionized this industry I interviewed Doug Wagner CEO of and by the way, when you're interviewing Doug Wagner, he's the CEO over at Echo global logistics. I was like, intimidated, like this guy's he grew a company from 60 million to 4.5 billion in sales in 16 years, but he is humble and thoughtful. I've never had too much of anybody treat me anything less than cordially and like a friend. So I feel this is the cause. I've said this before. I would do my podcast if no one listened. Because I've interviewed 350 People who many have become good friends.

Blythe Brumleve: 33:53

That's it. I think that that is unique to podcasting where you can because you're you're sitting in front of a you know, a camera, of course, but you're having these really heartfelt conversations about someone's life. And you know, what got them to the place that they are today. And so that's an intimate conversation. And it's also I think, podcasting itself is just such an intimate experience because you're in someone's ear, you're in someone's ear while they're they're driving to work while they're taking their kids to school while you're cleaning the house. And that's just unique to that media.

Joe Lynch: 34:26

I think there's also another aspect of it is you do podcasts all the time, so do I so you kind of get used to doing them, but for a lot of people even though if if they're very successful in their business, they don't they don't do a lot of them or maybe they're introverted. They don't even feel that comfortable doing it when you're kind of guiding them through and at the end when they go I think I came off really good. That is a really you can almost not have done a bigger favor to somebody and and I think people really appreciate like, oh my god, life made me sound like I'm really smart. And but when you're talking to people about the stuff they are expert in, they are really smart. And I think people are so used to being remember, we all we learned public speaking in elementary school, read this book and then stand up in front of the class and talk talk about it, you're like, alright, well, I'm gonna try and read some of the book, and then I'm gonna try to wing it. And I will get over the embarrassment of not knowing, well, we don't have to do that in our business lives, because we are hopefully pretty much expert in the stuff we do.

Blythe Brumleve: 35:35

And I think too, you know, you hit the nail on the head for a lot of these different conversations, because it's it we're almost the the people who are passing the value to the founders and the people who can dunk the who can dunk it into the basket that that's, you know, that I think that's the goal of any good podcast host. So So for companies who, you know, maybe they started up a podcast, you know, in 2020. And maybe they let it get a little dormant or they're thinking about starting a podcast, what I guess what would be some some tips that you would give to folks who are just, you know, interested in dipping their toe in the podcast water? Yeah, I

Joe Lynch: 36:11

think I think it's great way to meet people. Again, again, I think it's a great way to build relationships. And, you know, a lot of my sponsors, I suspect some of your sponsors, and advertisers come because they were on your podcast, they liked the experience. So they get to know you and go, I'd like to work with Blythe, I'd like to work with Joe. So that is a great way to build relationships. I would say as far as my advice on it, I think you have to kind of experiment and figure out what actually works. Because once while I listen to some podcasts that I go, they don't have the production quality, right? They didn't want to spend on that. And maybe the host, you got to do a lot of these for your any good. You came from a background in broadcasting, so you're good at it. I feel like you said this to me about when I first started my bike. I said I can't listen. And you go oh, yeah, I was that way. When I was on the on the sports on TV couldn't watch couldn't listen. I felt that way for months, like, and I remember, somebody said, I really liked your podcast. And I was like, shut up, shut up. So it takes time to get proficient. So you have to kind of get past that. And I would also say really need to figure out what the right topic is. Because if your goal is, we're a logistics company, we're just going to interview shippers. You better figure out an angle that makes sense for them. Because they're like, Well, what's in it for me? Why should I go on your podcast, right? And also, you just, you have to watch it becoming salesy, because that's the nature of it. It comes from marketing, it comes from, and I'm, I'm a sales guy, we're all salespeople. But we have to just tone it down in that. And I would also say this, I'll throw this out there who knows what the future brings. But I do think we're going to end up with more cooperation and more overlap in how these work because it makes sense. Because not everybody should have to have a podcast. I mean, if you want one, and it's working great. But you shouldn't have to have one, just to speak of it just like blogs. When I was doing website development, everyone would say, Yeah, we want to have a blog. And I would always say, why don't we hold off until you actually give me all the content for the website, because you don't want to write that you think you want to blog once a week, you know, your torture that is

Blythe Brumleve: 38:44

because it's really the the time dedication to it, you know, and I've kind of come around on this because for a while I was trying to teach everybody about the value of podcasting and that you should start one and it's, you know, a great way to meet your customers, it's a great way to interview your customers and, you know, develop that product roadmap and you know, yada yada, yada just singing the praises of podcasting, which I still think today. But it is very challenging to find a host that is a founder, that is can be the voice of your company, because you don't want them to leave and then the voice of your company leaves. And so being able to have someone that has the time and the dedication and the talent in order to dedicate to a craft, that they are not going to be good at first. They're gonna have to figure out a lot of things along the way. And are you still going to do it after all those challenges, right.

Joe Lynch: 39:37

And by the way, what before just before COVID, I was traveling some and I remember having to come home on Friday and do a podcast or two and just be like, I'm Scott, I'm jet lagged. And it's like, I don't want to do it. And that's the nature of being a founder. So like finding the time or finding someone say there's some challenges. That's why I think there's going to be more cooperation and where you're like, maybe you're working with a number of brands, and I'm working with some brands. And just because it makes sense.

Blythe Brumleve: 40:06

So what does a typical week look like for you?

Joe Lynch: 40:10

So I published three podcasts a week, Monday, Wednesday and Friday. So that is always got my attention. And then I'm always trying to create more content. So I spent a lot of time on LinkedIn, kind of looking at people. Now, I've been asking lately on my podcast, I like to interview smart, interesting people like you, Blythe. Who else should I interview. So that's kind of got me networking with a lot of people, which is fun, to get to meet people I might not otherwise have met. But I do spend a lot of time on LinkedIn, a lot of time. Checking my podcasts, I do spend some time trying to reach out to my existing sponsors and advertisers and kind of reaching out to other ones, trying to spend all day Tuesday doing that I've never really focused that much on that. But as I realized, I might want to hire like full time video people. I'm like, okay, somebody's got to pay, right, unless somebody unless I win the lottery, I guess I better go get some more sponsors, more advertisers treat this like a biz. By the way, what I did for a long time, is I put my head down and said, I'm going to get really good at this. And that's it. I'll get sponsors as they come. But I didn't have a sales effort. And now I'm, now I'm doing more of that. So,

Blythe Brumleve: 41:29

so as you're as you're developing your sales effort, what about you know, for the companies who, you know, maybe starting a podcast is probably not right for them. So they would rather just invest in a podcast that is already you know, that you don't have to worry about any of those warning signs that that we just kind of laid out. So what advice would you give, I guess, maybe to companies who would want to become a sponsor, I would say the the logistics look like I have sponsors,

Joe Lynch: 41:55

and they come on my podcast, like once a quarter, and I interview somebody from the company. And we talked about what they do, and how they do it. And once a quarter, hopefully it doesn't feel like it's an infomercial at that point. I also am careful about sponsors, I don't want to, I don't ever want to have to bring a sponsor on that I feel doesn't bring something new to the party, right. And I listen to other podcasts. And every once in a while you'll hear the an advertiser, and then this is not a logistics thing, this is often separate from logistics and go, I would never have that as a sponsor, just because like, you listen to a lot of sponsorships. It's like they've got the whole network has the same sponsor. So I would say, getting back to answer your question, I would say collaborate with some of the if you're a company that does want to have your own podcast, I think there's some real value, there is social proof by being on your podcast or being on my podcast that you're, you're there, right. And that's not just ours to freightwaves, that Chris jolly and Ramallah we mentioned so many others, I would say, it makes sense. Because they're, they're going to have an audience, they're going to have the expertise, they're going to have the production. And you don't want to have to do that. Now, I Broadway said, if you choose not to do that, then go ahead, you can still do lots of podcasts with all the people I just mentioned and not have to invest. And I think the biggest worry you already brought it up is I hired a person to do the podcast and then they laughed. And now what

Blythe Brumleve: 43:41

and, and to it as far as like the production quality to because I think for a especially you know as someone that that worked in radio for years, it was so easy just to show up and just be a part of the show. But when you have to start doing it yourself and the only reason I started doing it myself was because I wanted more airtime on the radio and they wouldn't give it to me the way I wanted it. So I was like well, I'll just start doing my own thing. And I started doing my own thing I was like wow, this is actually pretty pretty difficult you got to get all the equipment you got to you know make sure that you're tech savvy you gotta get it the production not just the show planning but the equipment the recording the editing, the uploading the Distribute it's so much to it so to your point it really is you know, there is a full workload of items that you may not know that you realize so you can still start small and enter the game with you know, just to a really cheap microphone and you know an iPhone you can get started that way of course but having that dedication to improve those little aspects of all of those different important parts of podcasting is really important to continuously approve improve on because otherwise people aren't going to stick with you for very yeah,

Joe Lynch: 44:54

I've I've I've noticed and it's kind of shocking, bad add audio quality. And by the way, I have also launched stuff with poor audio quality, usually because of a bad connection with somebody because I'm doing remote like this today. It sucks. And it's, you don't think it matters until you're listening to good podcasts? And you switch to one and go, what's going on over there? Why am I hearing all this noise? So there is there's some value in partnering up with existing players who have an audience, the production quality's there. And it just works better. We're seeing that work. That's why people come to come to me. And by the way, I should also say that I don't edit anything myself. I have, Natalie works with me, she is actually works with one of my sponsors, lean Solutions Group. And it's just so much easier for me not to have to do the editing, because it's hard enough to get three podcasts a week out.

Blythe Brumleve: 45:57

Oh, God, I Yeah, yeah, I only do two a week. And so you're already like a machine like putting episodes out a week,

Joe Lynch: 46:05

Natalie, because if you do the actual touching of the audio file, I can't fix that.

Blythe Brumleve: 46:11

Well, I used to, so it was important for me, especially early on to know how to do it. Because in case of an emergency, or even, you know, in last minute situations where there is something that I really want to cover it, I want to get it out, you know, sooner then my podcast editor will be able to tackle it, he is typically pretty good at tackling editing shows within 48 hours of recording them. But sometimes it's just, it's immediate, I need to get it out like today. So I have I do you know, what's the famous line like I know enough to be dangerous. But I trust that I think that that's the biggest thing is sort of a founder as a podcaster is being able to trust that someone else can do that for you. And I think that that's a big step for every business owner that they have to make. And that's essentially what you're doing as a podcaster you're running a business and you have to be able to trust other people to to care as much as you do throw

Joe Lynch: 47:05

this out there. We talked a little bit about YouTube, I feel like we see this convergence between YouTube and podcasting. So all of us who started as podcasters, like myself, are slowly but surely creating more and more video clips. And I feel like when I look at big companies in our space, some of some of whom are my sponsors, many of them haven't invested in YouTube yet. But I feel like when it happens, we're going to find every billion dollar company is going to basically have their own network on YouTube. And so I feel like we're still it's still early, as much as I want you to Mornay watch anything else. But we're still early in all this. And I think what we need to start thinking of the podcast is not just audio, some people will listen to the podcast, while working out or going for a walk or going to the grocery store. But there's other people are going to watch video stuff online. And we're gonna get more and more sophisticated there.

Blythe Brumleve: 48:04

I echo that YouTube is such an integral part of just my viewing habits every day. And if a podcast has a has a video option, I will watch that, even if it's just to, you know, like, like we're doing here to Talking Heads, even if it's just that I like to see people's faces and their mannerisms when they're speaking.

Joe Lynch: 48:23

And by the way, a friend of mine pointed this out to me not so long ago, he said, your videos, no one will watch 50 minutes of an interview on YouTube. I said why not? And he goes, there's only one camera angle for each face. He says with his stuff we watch has multiple camera angles, and it cuts every second and he goes, it's visual. And he goes, you can watch a five minute or a 10 minute stuff video if you're interested in the topic, he said, but you won't watch an hour. I was like, interesting. So Joe Rogan's a perfect example. He got a little more production quality now. But before that, it's hard to watch you unless you're cleaning the house and it's in the background.

Blythe Brumleve: 49:05

Yeah, it it's one of those things where it's, you want to do it not just for the sake of doing it, but you also want to do it right. And I think that that's kind of where my conflict is with YouTube is that yeah, I have uploaded videos that are just kind of like this to two talking heads for that or speaking for an hour. What I like to make, you know, more YouTube friendly videos, of course, but it's also a bandwidth issue and it's also a resources issue. So how do we get that next sponsorship in order to sponsor the YouTube to you know, to sponsor the newsletter, because then that helps creators like us, you know, be able to justify that extra time to be able to hire someone to handle you know, the editing portions of it or the uploading portions of it and you do the things that you do best and then you hire other people that that can do the things that that they do best. Do you wish there was a central place to pull in all of your social media posts recruit employees, and give potential customers a glimpse into how you operate your business. Well, all of this should already be on your website. But too often, we hand that responsibility of building our online home off to a cousin, a neighbor's kid down the street, or a stranger across the world. Digital dispatch believes in building a better website at a fraction of the costs that those big time marketing agencies would charge. Because we've spent years on those digital front lines. Our experienced team focuses on the modern web technologies to bring in all of the places you're already active online, show off those customer success stories, and measure the ROI of it all in one place. With manage website plans starting at $90 a month, head on over to digital dispatch.io to see how we can build your digital ecosystem on a strong foundation. We've got explainer videos right on the website and the ability to book a demo immediately. Find it all over at Digital dispatch.io. Not Now Joe, which which I guess podcasts or YouTube channels or maybe both are bring you regular inspiration that you find yourself watching and listening to like

Joe Lynch: 51:15

Drew and Mike. They're alone. They're in Michigan, but so many people from Michigan spread out like everywhere else. So they were always on the radio. So I listened to them. They're on four days a week, five days a week, so I liked them. And I listened to them just for him going to bed I sometimes fall asleep listening. That's kind of gives me some Detroit flavor stuff, right? Because I don't listen to the radio. I watch Peter Zion. That's ZEIHAN He is a geopolitical guy.

Blythe Brumleve: 51:50

I have his book. Right. Right.

Joe Lynch: 51:52

And I love his book. So his book, The End of the World. The end of the world is just the beginning is mind expanding. I mean, I can't believe how good that book is. Yesterday, I talked to a guy from the near shore and company near shore company. And we talked about that at great length. But basically Peter Zion is a geopolitical guy. He has a YouTube channel. Every day at lunch, I I watch him wherever he's at in the world. And he's in New Zealand today. And it's like a three minute video. He's talked about tick tock today. And he talked about how tick tock is going to be banned and it should be banned. And that was interesting to me, because he's usually put pretty much lays off lays a fair and laissez faire. Yeah. Laissez Faire, laissez faire? Yeah, I think guy he's even said that better than I did on the on the YouTube but he did like a three minute video. But he talks a lot about the changing trade patterns. So we're gonna do less with China. A supply chain guys need to know that we're going to do more with Latin America, we need to know that. So I love Peter Zion I love I've every once in a while watched Joe Rogan. And by the way, I don't ever look. I don't ever look at him as like a political guy at all. He's just a guy. And by the way, I know people cut his guests are phenomenal. So does he Well, I say I'm a just a dumbass comedian who smokes dope, I don't know. But by the way, he always says I was gonna vote for Bernie Sanders. I'm not necessarily I would not vote for Bernie Sanders. Not my guy. But I guess I don't care because he's just such a regular guy. But he became kind of a lightning rod. But I think anyone who thinks he's real political isn't watching. So I've enjoyed, not always, I've enjoyed a lot of his stuff. Who else say I like Megyn Kelly's got a podcast I listened to sometimes. Again, she's more of a middle of the road news person, which I like. You mentioned that Christo and saga

Blythe Brumleve: 53:55

they they Yes. That is them breaking points they have.

Joe Lynch: 53:59

He's from the right. She's from the left. I like that. I like you know, what I always say is, I want politics and news to be boring. Again. It used to just be boring. And I just waited, hurry up, get to the sports and whether like I want it back in that box.

Blythe Brumleve: 54:17

And that's unfortunately I don't think it's ever going to be back in that box. Because you see, you know, you just mentioned Megyn Kelly like if you see some of these bigger name broadcasters, Jon Stewart is another one that have left their traditional roles and started up.

Joe Lynch: 54:31

I've listened to Bill Maher I've I've enjoyed his stuff. He's a funny comedian Jon Stewart, of course you mentioned so I love watching some of these short clips from some of these guys, and I don't always listen to their podcast, some I listen to the podcast, but sometimes it's just it's really easy to commit to a 10 minute video online, where you're like, that's John Stuart. He's funny. That's Bill Maher. He's funny. That's Joe Rogan. I liked this guest

Blythe Brumleve: 54:55

and then before you know it, you've watched seven of their clips from the same show and they're And then they kind of goes against the grain of the argument that the gentleman was making earlier that no one's gonna sit and watch a 50 minute interview well, though, they might watch you know, five clips a row and that's pretty close to 15 minutes,

Joe Lynch: 55:11

I think. I think there's there's so many so much great content out there. I've also I was talking to Rommel, Watley. And I said, I love my first million podcasts. Because, yes, that's great. So listen to that one a lot. Trying to think who else I listened to.

Blythe Brumleve: 55:31

What about in the industry? Is anybody in logistics that's make

Joe Lynch: 55:35

your stuff everyone's Wow, I've listened to rebels. I try and like so when you're coming in my pockets or listen? Rommel LWOP. He's got a different audience than I do. But it's interesting to listen because I say this more on my podcast. Now. This whole industry talks about tech and this that the other thing, but it's built on the back of truck drivers and warehouse workers and dock workers. And no one wants to do that job. We have to make those jobs better. And so I list I like listening to remodels because it feels like it's very much ground level. And he's got a huge audience. So really well over there. And he's met him and his wife it manifests when I was talking to you, I think when he walked up.

Blythe Brumleve: 56:19

Yeah, well, I only saw him in passing, because he is one of those like bucket lists that I have really, I've had him on the show a couple times. But it just he, it almost feels like he's not getting enough attention than he deserves. Because he is doing it on just an upper echelon level he it for folks who may not know, Rommel is the founder and CEO of trucking hustle. And he has an amazing content that comes out as you were just talking about, you know, for folks who are

Joe Lynch: 56:47

Video, Video angles, different cameras, like, oh, yeah,

Blythe Brumleve: 56:51

he travels with a video crew

Joe Lynch: 56:53

to his interviews, all his interviews are live, he doesn't do them remote, like, Yes, I will do.

Blythe Brumleve: 56:59

And he'll fly in to the company location and do the interview on site. And I just think that that is such a I don't know that anybody else in our industry, or really just podcasters in general, that are doing that at that level. So shout out to him for really setting the standard where and making the rest of us feel like oh, crap, we're not working hard enough.

Joe Lynch: 57:21

I always say though, is there's just, there's, when I started listening to him, I realized he's talking to the guy who, who started with one truck and bought two or three. I typically haven't talked to those guys on my podcast, not because they're not important. I just that was not where I started. I've kind of always wanted to talk about freight tech. But I do I have had drivers on my podcast. And I do like having people who are closer to the ground who give you the reality. And when I went to manifest, I love being at manifest because I talked to all sorts of people. And that's a little shatter reality, because I get the sense, oh, everything's working out this way. And in their business. Well, then you talk to shippers, and they're saying No, not exactly. We do this manually do that. Oh, what does an AI do that? Doesn't machine learning somehow do that? I don't know, how isn't an API or something. Maybe

Blythe Brumleve: 58:15

you mentioned all those phrases to a truck driver. And you'll probably get hit over the head with a chair because they don't want any of that, you know, sort of, you know, big government privacy concerns. ELD is they don't want any of that. And they just want to be able to do their jobs skillfully. Like like they've done for so many years. And it's important to hear those Yeah, I

Joe Lynch: 58:33

will say I do like listening to other podcasts out there. But when you publish three a week, that means I'm listening to mine. Three hours a week, plus, I'm doing

Blythe Brumleve: 58:42

three or four it your second logistics.

Joe Lynch: 58:46

And what else I also feel this way sometimes is I never want to copy. Because I've listened to your podcast. I'm not you. I can't be you. I'm not going to try to same with dooner. I listen to Tim donors podcast. And I remember thinking Oops, I'm sorry. That's that's an amateur mistake. I listened to that. We are a little over two. I listen to these podcasts and go, Yeah, okay, listen to it. But don't don't take it to heart don't make don't all of a sudden, I can only be the second best boy. That's the problem. Stop. Nobody gets if I start copying you. I'm never going to Oh, true. True. So you kind of have to play your own game.

Blythe Brumleve: 59:31

Yes. And I think that that's so important for creators to remember because it really is easy to see. And I fell into this trap when I was working in sports broadcasting is that I saw what other companies were doing, and they were getting all this attention and accolades and it's tough to not want to do those things in order to get those same accolades. I was very intentional about when I started this show about the things I would talk about the format I would have and I think You still have to constantly remind yourself when you see other podcasters, you know, maybe getting a little bit more, you know, attention, whether it's in this industry or outside of this industry, you really have to remind yourself of that. And I think, you know, obviously, you are sort of, I think you will, and Rommel are really at the top of the podcasting game in

Joe Lynch: 1:00:20

saying that, but I really do have to remind myself of this is it's, it's ultimately can't be judged that easily can't just judge it by downloads, because, because freightwaves has created this massive community. And you that matters, you just, I feel like I know, certain podcasts I saw him doing or for the first time at manifest, I felt like we were all friends, like, so. And also there's these communities, you're building one yourself. So you know how that is. It's, there's relationships and engagements. So I can have a million downloads. And then, by the way, this happened with my group on LinkedIn, it's got 215,000 people in it. I remember when it had 20,000 people in it, I felt like I knew everybody. Now it's 215,000. People go, Wow, that's a huge group on LinkedIn. Is it is same with engagement. No, because there's different languages, there's people selling Mercedes from Qatar in there, I have to constantly delete people out, I would have, I would have had tears in my eyes to kick someone out of that group 10 years ago. Now I'm like, so I guess my point is, I don't like to focus on numbers. Because one day is the numbers are saying you're great. The next day, they say you suck. It's the relationship, the engagement that the communities that we involve what and that all sounds so hokey, but it's the truth.

Blythe Brumleve: 1:01:43

And I think that that's sort of a it signals to your, your sort of North Star for your show, and why you continuously, you know, improve on it and get great guests and, and really Yeah, you know, to go back to like talking about shows that I listened to your show all the time. And I find that when I'm trying to do research on a guest that I'm going to talk to, you know, I'll do a search on YouTube, and you'll be the result that pops up. And you have single handedly saved my research, by the way, for a lot of different interviews,

Joe Lynch: 1:02:14

founder at manifests and he said, I was on your podcast. He goes and everybody I've interviewed since for a job has listened to that podcast, my friend, and he says, so I kind of like Did you listen to podcast? Yes, I did. And by the way, my friend Shana from her bought us on my podcast when they were still small, and they're killing it over a robot. They are the king of the back station. And China said, I put my I did a podcast interview with him. He worked at six, six warehousing companies in three months. As a founder, he wanted to understand how these warehouses worked. And, and he said, I put that podcast in my signature line on my email, because people always ask me about it. So I always think, yeah, this would this can work this, this can work.

Blythe Brumleve: 1:03:07

Oh, wow. What a marketing ploy to or play is to get the guests to link to the episode in their email signatures that everybody domestic? Yes, everybody should do that. Right now.

Joe Lynch: 1:03:20

You're not listening to this podcast, you should be. You should be fixing your email address. But yeah, it's it's this, I really do feel this way, I have a really cool job, you have a really cool job talking to people every day who are really getting after it. You know, they say you become the average of the six people you talk to? Well, look who we talk to, like, we are talking to people who are killing it. And that's not just founders, I talked to lots of people who are killing it in other ways. They're not necessarily not everyone has to be worth a ton of money to be having a big impact. And I love I love what I do just because of the people.

Blythe Brumleve: 1:04:00

Well, I think that that is a perfect place to sort of put a pin in this discussion, because I feel like we could literally keep on talking for hours and hours. So Joe, were you know, if you know of this podcast, and you're listening to this podcast, you probably know about Joe's podcast, but for the sake of it, this is the what did you refer to this, this is the kiss at the end of the date. And you don't want to do it at the beginning. You want to

Joe Lynch: 1:04:27

plug your company at the end. It's like the good night kiss. If you plug it in the beginning, it's like the good night kiss at the beginning of the date. weird and awkward. You might have ended the date. Do it at the end and it'd be like okay, maybe more appropriate. But yeah, you can check us out at the logistics of logistics or on all podcasting platforms. By the way, Blythe if it's okay with you, I'll just post this. This will be one of my podcasts also for next week. Yes, absolutely. So you might be listening to this on the logistics of logistics if you are thank you so much.

Blythe Brumleve: 1:05:00

Hekia likewise and I think that you know, obviously you bring a ton of value to this space to logistics in general. So I think you deserve all of the flowers so with all that said, we will link to all of your social channels within the show notes just to make it easy for folks to check out if you haven't already I imagine you have but just in case we could all use a you know, a few more listeners in our respective podcast so thank you again, Joe. This was awesome. We're gonna do it again in the future because I waited entirely too long to have you on the show. So this is going to be a regular thing I you know, I hope so. Anyway, right.

Joe Lynch: 1:05:35

Well, thank you so much Blythe. I really appreciate the opportunity

Blythe Brumleve: 1:05:42

Heck, yeah. I hope you enjoyed this episode of everything is logistics, a podcast for the thinkers in free telling the stories behind how your favorite stuff and people get from point A to B. If you liked this episode, do me a favor and sign up for our newsletter. I know what you're probably thinking, oh God, another newsletter. But it's the easiest way to stay updated when new episodes are released. Plus, we drop a lot of gems in that email to help the one person marketing team and folks like yourself who are probably wearing a lot of hats at work in order to help you navigate this digital world a little bit easier. You could find that email signup link along with our socials and past episodes. Over at everything is logistics.com And until next time, I'm Blythe and go Jags