Everything is Logistics
A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve and we're telling the stories behind how your favorite stuff (and people!) get from point A to B.
Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry.
126k downloads and rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Everything is Logistics
Why the Smartest Companies Prioritize Marketing Operations
If you like revenue, you should be prioritizing marketing operations—aka MOPs.
So let’s talk about what MOPs includes:
- At its core, it’s about helping the company scale efficiently using data, people, and processes.
- Skills that a great marketing ops person has:
- Understanding people (and thus understanding the buyer’s journey)
- What should (and more importantly, shouldn’t) be automated
- What channels to be active on
- Being able to look at the landscape of the business and its industry, what’s driving revenue, and how marketing plays a role in that environment.
- Understanding people (and thus understanding the buyer’s journey)
Marketing ops is a position that is typically hired too late in the process so in this episode, we're breaking down how you can start prioritizing it before it's too late.
Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
-----------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.
CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
