Study Reveals Marketing Ideas That Shippers Won't Hate Artwork

Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

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Everything is Logistics

Study Reveals Marketing Ideas That Shippers Won't Hate

August 23, 2022 • Blythe Brumleve

One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers.

The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers.

The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and carriers need to be aware of as they set up their sales and marketing initiatives.

Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.

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SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

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