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Everything is Logistics

A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe (Brumleve) Milligan and we're telling the stories behind how your favorite stuff and people get from point A to B.

Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and the attention economy.

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Everything is Logistics

Where is the logistics industry headed?

July 05, 2022 • Blythe Brumleve

There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics.

The executives in this episode include:

Kathleen Kaag, VP Marketing, LoadSmart
Beth Potratz, CEO, and Co-founder, DriveMyWay
Kristy Knichel, CEO, and Owner, Knichel Logistics
Jennifer Mosso, VP Shipper Growth, Transfix

This conversation was recorded live at the Transportation Marketing and Sales Association in Orlando, Florida in June of 2022 with insights around:

How each company is approaching recruiting and retaining top talent within the company
How to maintain processes and vision when everyone is shifting how and where they work
Getting more budget and resources by building a business case for the CEO to invest
How sales and marketing roles within each company are evolving and becoming more strategic

It's a great panel so S/O to the TMSA for letting me moderate and allowing me to share that insight with you today. You can learn more about the TMSA by visiting: https://www.tmsatoday.org/

Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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